5 Types of Foundation You Should Know if You Are a Makeup Lover

Updated: Jan 30


You may ask the question, Is foundation essential for makeup? The long and short answer is YES!! It is usually the first product to use (if not using a primer) which I recommend by the way. is one of the most important products for makeup application. The name says it all 'foundation', it is a cosmetic product that is used to create an even base on every aspect of the face on which to lay down all the layers of your makeup. It is a corrective cosmetic product, I use them to help cover blemishes, blur imperfections, even out and correct my client's skin tone and establish an even canvas for us, makeup artists, to paint on. To achieve that flawless there are many different types, here I will present Five of the main ones used in makeup artistry.


Each type of makeup foundation differs in its formulation to suit a particular need that is impacted by a myriad of factors. Just to name a few, we have; skin type, skin tone, climate, etc. If you are a Pro MUA, you will consider age to be an important factor as well for your choice in the foundation. The correct formulation will guarantee that the foundation lasts throughout the day.



Liquid foundations

In my experience, this type of foundation is the most popular of all the foundations on the market, this may be so because of its versatility. Liquid foundations can come in two formulations or modalities, it can be oil or water-based, this provides light to medium coverage when compared to the heavier cream foundations. Oil-based liquid foundations have these specific treatment uses:

  • Normal skin

  • Mature skin

  • Oily skin

  • Combination skin (this type of foundation should be applied outside the T-Zone areas)

Water-based liquid foundations are used on normal skin, oily skin, and combination skin, (this type should be used in the T-Zone areas) nose bridge, forehead, and chin. Foundation with a water-based formulation does not spread easily because the water content evaporates quickly, which means that you need to apply these quickly. Liquid foundations normally give a Matte dewy finish. In my post How To Apply Makeup Step-By-Step For The Beginner. I used a liquid foundation Fit me to complete my makeup steps.


Here are two of my favorite brands I use on my clients and also myself when applying makeup.


Neutrogena Hydro Boost Hydrating Tint with Hyaluronic Acid, Lightweight Water Gel Formula, Moisturizing, Oil-Free & Non-Comedogenic Liquid Foundation Makeup



Milani Conceal + Perfect 2-in-1 Foundation + Concealer - Chestnut (1 Fl. Oz.) Cruelty-Free Liquid Foundation



There are many different brands that offer liquid foundations, they usually come in matte with longwear to nullify the shine usually experienced by people with oily skin. For more on foundations suitable for oily skin, please see my previous blog, How to choose the right makeup for oily skin.

I also give a long list of brands of liquid foundations you could try.


Wet n Wild Photo Focus Foundation Soft Beige



Cream foundations

Cream foundations are oil-based and blend easily on application. they provide heavy coverage, and have these specific treatment uses:

  • Dry skin

  • Normal skin

  • Mature skin

If you have any of the above skin types and want to try a cream foundation, you can try it. These foundations give a Matte finish. This type of foundation is definitely “not recommended for those with oily skin”

so read carefully or ask an experienced person before purchasing this formulation. If you have oily skin, please check out my earlier post; How to choose the Right Makeup Foundation for Oily Skin Here I detailed this type of skin and gave examples of foundations that are right for you.


Dermablend Cover Creme Full Coverage Cream Foundation with SPF 30, 1 Oz



Compact foundations / Cake foundations

These types of foundations may come with varying formulations, they come with oil, wax, or powder base. they can be used to hide heavily blemished or scarred skin. People with normal and dry skin can wear this type of foundation.


These foundations give a matte luminescent finish.

Revlon ColorStay 2-in-1 Compact Makeup & Concealer, Warm Golden


Mousse Foundations

Mousse foundations are usually mineral oil base, so I don't recommend applying them to oily skin.

Be sure to blend quickly, it dries fast, if it dries on the face you may have a chalky look.

Also known as a whipped foundation, It glides on the skin seamlessly, It masks fine lines and wrinkles which makes it ideal to use on mature skin. It doesn't settle down within the wrinkles and is not cakey like powder foundations. Super lightweight, it is light and gentle on the skin. Mousse foundations provide a matte finish. Whipped mousse foundations are known to prevent clogging of pores. In an earlier blog post Makeup Equipment Every Makeup Artist Needs and Their Uses, I wrote about tools one important are makeup cosmetics and cleaning products that help to prevent clogging of pores like disposable towels and makeup wipes to prep the face for makeup.


Types of mousse foundation you could try;


Almay Smart Shade Mousse Makeup, Medium/Deep




Maybelline Dream Matte Mousse Foundation, Nude [4], 0.64 oz



Gel foundations


Gel foundations are not as popular as the liquid-based variants but they are used nevertheless.

The formulas in these foundations aren't only excellent skincare products; they're perfect for people with oily skin in their makeup form. They are not heavy creams, these types of foundations with their gel-based ingredients work by hydrating the complexion of the skin without that greasy film application. I've used this type of foundation a few times and I can tell you that gel-based foundations not only hydrate the skin but are used along with a gel moisturizer that makes blending your makeup much easier.


Chantecaille Future Skin Oil Free Gel Foundation, Vanilla, 1 Oz


Without a doubt, liquid foundations are the main type of foundations being used in the makeup industry, but according to the type of skin, occasion, style, climate, and other factors as discussed above, some or all factors may impact the one you choose. When shopping for a foundation be sure to have these types in mind, Choosing the wrong foundation can negatively impact your overall look, it won't just spoil your day but this choice may bring lasting consequences such as skin breakouts. Please check out my earlier posts; What Is My Skin Type? 5 Skin Types You Should Know.


Ok Lovies, I had a great time with you today, please know your makeup and until next time, Stay Fabulous!







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